For Travel Trade
Product knowledge, sales material and first-hand experiences that let you recommend the Red Sea with confidence.
Red Sea Specialist: Awaken Your Senses
A step-by-step programme that takes advisers from first contact to certified Red Sea Specialist.
The programme is built around "Awaken Your Senses", which presents the Red Sea as an experience for all five senses. Advisers who understand the destination match each guest with the right hotel.
Please note that the certification programme is still being developed. We will announce dates and content in our newsletter.
Briefing
A compact overview of the destination, the hotels, getting there and the right guest profiles. Online or in person.
Training
In-depth product training with advice aids and the arguments that matter to guests from Germany, Austria and Switzerland.
Familiarisation trip
See the Red Sea for yourself: visit hotels, meet the teams and bring first-hand impressions back to your client conversations.
Certification
You graduate as a Red Sea Specialist, with access to sales material, news and a direct contact.
What travel agencies and tour operators receive from us
By early 2027 we will provide the information on destinations and resorts in German.
In webinars, personal workshops and on roadshows we report regularly on news and developments. We are also planning curated familiarisation trips, on which you get to know the excursions as well as the resorts and explore round-trip programmes together with our partners.
Awaken Your Senses
Frequently asked questions
How do I get to the Red Sea?
Guests arrive at Red Sea International Airport (RSI). From December 2026 the airline beOnd plans direct flights from Munich and Zurich. From the airport, guests continue by electric car or by boat, depending on the hotel.
Who is the destination for?
For guests who value calm, privacy and remarkable nature, including couples, families and wellness travellers. The hotels differ considerably, so it pays to match each guest personally.
What about sustainability?
The destination relies on renewable energy, coral protection and limited visitor numbers. We name the source for every claim, so you can give your clients well-founded answers.
How can I book a briefing or training?
Send us a message through the contact form and we will agree a date and format with you.
Turn your team into Red Sea Specialists
Whether you need a briefing, a training session or a familiarisation trip, tell us what suits your team.
Request a date